Top risks and controls for Customer Service
The Customer Service register lists 39 key risks and 98 best-practice controls across 7 units: Business Banking, Contact Center, Customer Support, Digital Banking, Relationship Management, Retail Banking, Wealth Management. Use it to identify risks, benchmark your existing controls or start a risk and control self-assessment (RCSA).
Successful customer service is essential to any bank's success.
However, customer service teams must also be mindful of any potential dangers involved with their operations in the complicated and heavily regulated banking world of today.
To identify and manage any risks that could have an impact on clients, the bank, and the larger financial system, risk assessments are therefore essential.
In order to identify potential threats, vulnerabilities, and dangers connected to its processes and operations and to take the necessary precautions to prevent and mitigate them, the customer service function of a bank might benefit from risk assessments.
Banks may ensure that their customer service teams are prepared to offer reliable, secure, and safe services to their consumers while upholding compliance by completing regular risk assessments.
Units covered
Business Banking: key risks and controls
Accountable for offering deposit accounts, loans, lines of credit, and other commercial banking services to small and medium-sized firms. They might also offer financial planning and guidance to clients who are businesses.
| Risk | What can go wrong | Best-practice controls |
|---|---|---|
| Complex products and services | Business banking customers often require more complex products and services compared to individual customers. These products and services can range from cash management to trade finance, and they can be difficult to understand and manage. |
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| High expectations | Business banking customers have high expectations for the quality of service they receive. They expect a quick response time and personalized attention to their needs. |
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| Security concerns | Business banking customers are concerned about the security of their accounts and data. They need to be assured that their information is safe and that the bank is taking all necessary measures to protect it. |
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| Technical difficulties | Business banking customers may encounter technical difficulties when using online banking platforms or other digital services. These difficulties can be frustrating and can lead to dissatisfaction with the bank's customer service. |
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| Time constraints | Business owners are often busy and don't have a lot of time to spend on banking tasks. They need to be able to conduct their banking quickly and efficiently, and they may not have time for long wait times or complex processes. |
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Contact Center: key risks and controls
In charge of offering clients help over the phone, email, and other contact methods. From account balances to loan applications, contact centre specialists can help customers with a wide range of banking-related questions.
| Risk | What can go wrong | Best-practice controls |
|---|---|---|
| Dealing with customer complaints | Customers may call the contact center to express their dissatisfaction with the bank's services or to raise issues with their accounts. Handling these complaints effectively and resolving them to the customer's satisfaction can be a significant challenge. |
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| Ensuring consistency in service quality | Customers expect a consistent level of service quality across all channels, including the contact center. Ensuring that all agents provide the same level of service can be a challenge, particularly when dealing with complex issues. |
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| Maintaining security and confidentiality | Banks need to ensure that customer data is secure and confidential when communicating with customers via the contact center. This can be challenging, particularly when dealing with sensitive information such as account numbers and passwords. |
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| Managing customer expectations | Customers may have unrealistic expectations about what the bank can do for them or how quickly issues can be resolved. Managing these expectations and providing realistic timelines can be challenging. |
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| Managing high call volumes | Banks typically receive a large number of calls from customers every day, which can make it difficult to manage the volume and ensure that all customers receive timely and effective assistance. |
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| Providing personalized service | Banks need to ensure that their contact center agents can provide personalized service to each customer, taking into account their unique needs and circumstances. This can be challenging when dealing with a large number of customers and a wide range of issues. |
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Customer Support: key risks and controls
In charge of offering clients front-line support, which includes responding to inquiries, fixing problems, and handling complaints. They frequently serve as clients' first point of contact and are crucial in guaranteeing high levels of customer satisfaction.
| Risk | What can go wrong | Best-practice controls |
|---|---|---|
| Complex inquiries | Banks deal with complex financial products and services, and customers may have inquiries that require a high level of expertise to answer. Contact center agents may not always have the necessary knowledge to provide accurate and helpful responses, leading to customer dissatisfaction. |
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| High call volumes | Banks typically receive a large volume of calls from customers on a daily basis, which can overwhelm the contact center agents. This can lead to long wait times for customers, which can lead to frustration and dissatisfaction. |
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| Language barriers | Commercial banks often serve customers from diverse backgrounds, and language barriers can hinder effective communication between contact center agents and customers. This can lead to misunderstandings and customer frustration. |
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| Security concerns | Banks deal with sensitive financial information, and contact center agents must adhere to strict security protocols to protect customer data. However, this can sometimes make it difficult to provide quick and efficient customer support. |
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| Technical issues | Contact center technology can sometimes be unreliable, leading to dropped calls, poor call quality, or system outages. This can disrupt customer service and lead to a negative customer experience. |
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Digital Banking: key risks and controls
It is their responsibility to create and manage digital banking channels, such as internet, mobile, and other digital banking services. The creation and upkeep of the bank's website and mobile applications may also fall within their purview.
| Risk | What can go wrong | Best-practice controls |
|---|---|---|
| Education and training | Not all customers may be familiar with digital banking, and may require education and training on how to use these platforms. Banks must invest in resources to help customers navigate digital banking, such as online tutorials or customer support. |
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| Integration with legacy systems | Many commercial banks still rely on legacy systems, which can make it challenging to integrate new digital banking platforms. Banks must invest in modernizing their systems to ensure seamless integration and customer experience. |
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| Limited human interaction | While digital banking offers convenience, it can also limit human interaction, which can be a challenge for some customers. Banks must find ways to provide personalized customer service through digital channels, such as chatbots or video conferencing. |
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| Security concerns | Digital banking also raises security concerns, particularly around data privacy and identity theft. Banks must invest in robust security measures to protect customer data, including two-factor authentication and encryption. |
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| Technical difficulties | Digital banking relies heavily on technology, and technical issues can cause significant disruptions to customer service. Banks must ensure that their digital platforms are reliable, secure, and easy to use. Technical difficulties, such as system crashes or slow loading times, can frustrate customers and damage the bank's reputation. |
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Relationship Management: key risks and controls
Accountable for fostering and overseeing customer connections. They collaborate closely with clients to comprehend their banking requirements and create unique solutions that satisfy those requirements. Relationship managers could work with both private individuals and corporate clients.
| Risk | What can go wrong | Best-practice controls |
|---|---|---|
| Competing priorities | Commercial banks may have competing priorities, such as meeting sales targets and managing risk, which can make it challenging to prioritize relationship management. |
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| Complex financial products | Commercial banks offer a range of financial products, and it can be difficult to explain these products to customers in a clear and concise manner. |
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| Customer expectations | Customers expect high-quality service from commercial banks, and meeting these expectations can be challenging, especially when dealing with complex financial products and services. |
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| High volume of customers | Commercial banks typically serve a large number of customers, and it can be challenging to provide personalized attention to each customer. |
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| Language barriers | Commercial banks often serve customers from diverse backgrounds, and language barriers can make it challenging to communicate effectively with customers. |
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| Limited resources | Commercial banks may have limited resources, including staff and technology, which can make it difficult to provide high-quality relationship management services. |
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Retail Banking: key risks and controls
Liable for offering individual consumers banking services such as credit cards, loans, and mortgages in addition to deposit accounts. They might also provide their clients investing and financial planning guidance.
| Risk | What can go wrong | Best-practice controls |
|---|---|---|
| Dealing with complex financial products | Many retail banking customers may not have a strong understanding of financial products and services, and it can be challenging to explain them in a clear and concise manner. |
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| Ensuring security and privacy | Retail banking customers trust their banks to keep their financial information secure and private, and any breaches or errors can damage the bank's reputation. |
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| Keeping up with changing technology | Advances in technology are changing the way customers interact with their banks, and commercial banks need to keep up with these changes to provide an excellent customer experience. |
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| Language barriers | Retail banking customers come from diverse backgrounds, and language barriers can make it challenging to communicate effectively with all customers. |
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| Limited resources | Commercial banks may have limited resources, including staff and technology, which can make it difficult to provide high-quality customer service. |
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| Meeting customer expectations | Retail banking customers have high expectations of customer service, including quick response times, personalized attention, and effective problem resolution. |
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Wealth Management: key risks and controls
Accountable for offering high-net-worth individuals and families services for investment management and financial planning. Wealth managers may collaborate with clients to create investment plans, oversee their portfolios, and offer guidance on a variety of financial issues.
| Risk | What can go wrong | Best-practice controls |
|---|---|---|
| Competition | The wealth management industry is highly competitive, and commercial banks may face stiff competition from other banks and independent wealth management firms. To attract and retain customers, banks must offer superior customer service and differentiate themselves from competitors. |
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| Complex Products and Services | Wealth management products and services can be complex, requiring extensive knowledge and expertise to understand and use effectively. Commercial banks may need to invest in training their customer service representatives to ensure that they can adequately assist customers. |
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| Confidentiality and Privacy | Wealth management customers typically expect a high degree of confidentiality and privacy in their financial affairs. Commercial banks must ensure that their customer service representatives are trained to handle sensitive information and comply with all applicable regulations. |
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| High Expectations | Wealth management customers often have high expectations for personalized service and attention to detail. They may require prompt responses to their inquiries and expect their advisors to be available outside of regular business hours. |
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| Limited Availability | Wealth management customers may be spread across multiple time zones or have busy schedules, which can make it difficult to provide customer service during regular business hours. Banks may need to offer extended hours or alternative channels, such as online chat or video conferencing, to accommodate these customers. |
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| Regulatory Compliance | Banks must comply with strict regulations when providing wealth management services. Customer service representatives must be knowledgeable about these regulations and be able to communicate them effectively to customers. |
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This register is a starting point for risk identification and benchmarking against international practice. Adapt the risks and controls to your institution's size, products, jurisdiction and regulatory requirements.
Get the Customer Service register as an RCSA workbook
A spreadsheet-ready CSV with every risk and control on this page, plus blank columns for control owner, inherent likelihood and impact, control design, operating effectiveness, residual rating and actions. We confirm your email with a 6-digit code, then email you the download link.
Frequently asked questions
What are the key risks in Customer Service?
The main risk areas covered are Business Banking, Contact Center, Customer Support, Digital Banking, Relationship Management, Retail Banking, Wealth Management. Each unit lists its key risks with a short explanation and the best-practice controls that mitigate them.
How do I use this register for a risk and control self-assessment?
Select the risks that apply to your units, map the listed controls to the controls you actually operate, rate inherent risk and control effectiveness, then agree actions for gaps. The free RCSA workbook on this page has the columns ready.
Put these controls to work this month
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