- Regulatory Environment: The nutraceutical and dietary supplement industry is subject to varying regulations worldwide. The lack of consistent and standardized regulations can create uncertainties for financial institutions, making them cautious about potential legal and regulatory risks associated with these products.
- Chargeback Risks: Nutraceuticals and supplements are often associated with health claims and subjective benefits. Customers may have varying reactions to these products, leading to a higher likelihood of dissatisfaction and an increased risk of chargebacks. Chargebacks occur when customers dispute transactions with their credit card issuers, and they can be more common in industries where product efficacy is subjective.
- Fraud Risk: High-risk industries are often targeted by fraudsters seeking to exploit vulnerabilities. The online nature of many nutraceutical and supplement sales makes these merchants more susceptible to fraudulent activities, such as stolen credit cards or identity theft.
- Subscription Models: Many nutraceutical and supplement businesses operate on a subscription model where customers receive regular shipments of products. Subscription models can increase the risk of chargebacks, especially if customers forget about or are dissatisfied with the recurring charges.
- Marketing Practices: Some merchants in the nutraceutical industry may engage in aggressive or deceptive marketing practices, leading to customer complaints and potential legal issues. This can further contribute to the perception of the industry as high-risk.
- Product Liability Concerns: Nutraceuticals and supplements may carry certain health risks, and there may be concerns about product liability. If consumers experience adverse effects or if the products are found to be unsafe, it can lead to legal issues and financial liabilities for merchants.
- Uncertain Product Claims: The health benefits of many nutraceuticals and supplements are sometimes not backed by conclusive scientific evidence. This lack of clarity can contribute to customer dissatisfaction and, consequently, an increased risk of chargebacks.